Creative Direction • Art Direction • Concept
THE ASK
Develop a new identity for the collective group, The Engine Room, previously knows as The Hub. The Engine Room is a subdivision of the leading global marketing solutions company, CMG/IPG.
THE SOLVE
Aiming to showcase the global collaboration efforts of CMG/IPG's forward-thinking internal team and the exact location of each office, a shape was created that is unique to The Engine Room. Each dot in the final logo shape represents a major office location, while the color palette is representative of CMG/IPG's sister agencies.
Multiple configurations of color and shape for The Engine Room graphic shape reflect the ever-changing team within the network of CMG/IPG companies based on each opportunity.