Associate Creative Direction • Design
THE ASK
Partner with Budweiser create a training program for their employees and bartenders that is as enjoyable as their beverages.
THE SOLVE
Generating digital, video and printed materials helped us craft communications that engaged the trainees. Culinarily relevant images and graphics, mixed with strategic messaging allowed for us to shine a new light on the story behind Budweiser beverages. Within 6 months the training program propelled over 1,000 trainees into branded field experts. Examples of some of the training materials cane viewed below.