Creative Direction
THE ASK
Waymo (formerly Google self-driving car project) wanted to create a press-filled event in New York City to announce their partnership with Jaguar and launch the world’s first premium self-driving electric vehicle.
THE SOLVE
We took to Chelsea Piers with the top press in New York City. The event was designed in a clean and modern style, allowing the Waymo Jaguar I-PACE to grab the attention. Situated in front of a stylistically illustrated city backdrop, the I-PACE anchored the launch as Waymo and Jaguar executives introduced the vehicle and it’s 20,000 unit immersion into the Waymo fleet by 2020.