THE ASK The self-driving carindustry is in the final miles of a grueling marathon to bring autonomous technology to market. Waymo (formerly Google self-driving car project) wanted to create a press-filled event in New York City to announce their long-term strategic partnership with Jaguar. Together, the two companies will develop the world’s first premium self-driving electric vehicle for Waymo’s driverless transportation service.
THE SOLVE We took to Chelsea Piers with the top press in New York City. The event was designed in a clean and modern style, allowing the Waymo Jaguar I-PACE to claim the center of attention. Situated in front of a stylistically illustrated city backdrop, the I-PACE anchored the launch as Waymo and Jaguar executives introduced the vehicle and it’s 20,000 unit immersion into the Waymo fleet by 2020.