Kylie Creates
2018-03-27T153052Z_1_LYNXMPEE2Q1C1_RTROPTP_4_AUTOS-SELFDRIVING-WAYMO.jpg

Google: Waymo + Jaguar Launch

Creative Direction

THE ASK
The self-driving car industry is in the final miles of a grueling marathon to bring autonomous technology to market. Waymo (formerly Google self-driving car project) wanted to create a press-filled event in New York City to announce their long-term strategic partnership with Jaguar. Together, the two companies will develop the world’s first premium self-driving electric vehicle for Waymo’s driverless transportation service.

THE SOLVE
We took to Chelsea Piers with the top press in New York City. The event was designed in a clean and modern style, allowing the Waymo Jaguar I-PACE to claim the center of attention. Situated in front of a stylistically illustrated city backdrop, the I-PACE anchored the launch as Waymo and Jaguar executives introduced the vehicle and it’s 20,000 unit immersion into the Waymo fleet by 2020. 

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