Creative Direction (ECD) • Strategy
THE ASK
Continue Twitter’s tradition of unique Super Bowl promotions during the Super Bowl LVI at the SoFi Stadium.
THE SOLVE
Taking advantage of SoFi Stadium’s LED roof, we’re taking tweeted predictions about Super Bowl LVI IRL. A chance to get spots fans from across Twitter to get their name up in lights at the big game, and have their Twitter handle projected to the world for all to see.
Delivering joy on the timeline, two lucky Tweeters from either side were surprised with VIP Super Bowl tickets and access to our exclusive Tweet Suite.
The overall campaign has generated 59 million impressions in the first 24 hours, almost 3 times higher than the final 2021 confetti activation figures. Tweet predictions continued to come in leading up to the Super Bowl, helping to drive a total 10.7K total prediction replies.