THE ASK Grammy-nominated singer and acclaimed actress Janelle Monáe teamed up with the Belvedere Vodka for “A Beautiful Future,” a yearlong partnership aimed at empowering creative women. Belvedere came to us to create an experiential event that celebrates this initiative and kicks off the year-long partnership.
THE SOLVE We seeded the collaboration with the launch of a digital content series entitled "A Beautiful Future" which pushes for opportunities for women across the arts, as well as Belvedere’s mission of building and giving back to communities. Belvedere and Janelle will feature three talented female filmmakers—Janicza Bravo, Lacey Duke and Kirsten Lepore—who will direct and produce short films inspired by the prompt: What does a beautiful future look like to you?
Each filmmaker will be given the financial backing and creative control to tell their stories how they want to tell them, illustrating what "A Beautiful Future" means from their unique perspectives. As the program continues, short films will be released throughout the year, highlighting a new voice in film and celebrating the vision of this series.
To kick off this initiative, we created a brunch series that serves as the foundation for a Women’s empowerment forum featuring Janelle with powerful women and men who support the movement across industries, coming together for a creative and thought provoking discussion on creating positive social action.