Creative Direction
THE ASK
Launch a new four part product bundle from Olay that continues to make a splash in the millennial market.
THE SOLUTION
Taking over a trendy loft space sitting above The High Line in Chelsea Market, a custom Olay entrance guided visitors to the champagne elevator bar, which delivered them up into the main event space.
Once inside the main space, irresistibly shareable interactive experiences highlighted each benefit and science behind the four new Olay products, Whips, Mask, Eyes & Mist, each designed to help millennials face anything in their day .