Creative Direction • Design
THE ASK
NYU needed to create a look and feel for the new hospital. To launch this, NYU wanted to create an event that would honor the launch and opening of the new Children’s Hospital, creating a buzz amongst New Yorker’s. NYU would be inviting their top donors, patient families, and press. We were challenged with designing the creative visuals, and flow, for the entire event.
THE SOLVE
Our creative team sprinkled in interactive moments and created touch-points from invitations and communications to environmental and stage design. We executed a sophisticated design for our donors, but in a lighthearted way that fits in with design reflective of children.