Creative Direction
THE ASK
Coming directly off the success we had with Reebok at ComplexCon 2018—they asked us to help them revive an activation that is going live at Sole DXB 2018 in Dubai, in 3 weeks.
How did this happen? Reebok was thrilled with how the ComplexCon 2018 experience turned out, so much so that when they saw how Reebok’s Sole DXB was coming along—they asked us to help, and ASAP!
THE SOLVE
We came into the project when most of the set up was already built, so unfortunately we could not impact that. We were left with what I like to call, a creative puzzle. We completely stripped the interior of it’s design and experience journey, reworked it to include the must haves (partnership with 40 Years of Hip Hop and the famous Biggie Crown), and presented it to Reebok within 24 hours.
The result? Reebok was excited about the ideas presented and how much we were able to impact the overall design, with limited time left in the build process. Sole DXB was a huge success and Reebok’s social metrics outdid it’s competitors at Sole DXB.