Senior Art Direction • RFP
THE ASK
Reposition Captain Morgan in Millennials’ eyes to become a top choice for alcoholic beverages.
THE SOLVE
Inspired by the insight of a current uprise in millennial activism, we set out to do a campagin across the country. Ranging from strategically placed protest signs, to anonymous pop-up parties, our events targets the heart of current millennials, taking Captain Morgan inside their world. To make these events stand out and grab the attention of the ever trendy and changing millennials, fresh design approach complimented the campaign tentpoles.