I lead creative teams, set creative standards, and help reimagine what brand experience can be across markets, formats, and audiences.
My background comes from nearly two decades of living inside every layer of the work: strategy, storytelling, copy, design direction, look and feel, presentation, execution. I still care about the details, but my focus is bigger now.
I've done that work for Twitter, Netflix, Disney, Coca-Cola, Paramount, Google, Amazon, Reebok, Nike, Budweiser, and Uber, among others.
I'm most energized by building teams that can carry bold work forward. Mentoring talent. Creating clarity. Protecting strong ideas. Giving people the direction and space to make work that feels original, ownable, and worth remembering.
