Creative Direction • Design
THE ASK
Launch Belvedere’s newest vodka innovation, Single Estate Rye Series, with a launch party at Bar Convent Brooklyn.
THE SOLVE
Guests were immersed in the sensorial elements of the new vodkas – Smogóry Forest and Lake Bartężek – and sipped on five new signature Belvedere Vodka cocktails – including Ambrosia, Lake Spritz, Rye Carre, Sunrise Over the Sea, Forest Old Fashioned – throughout the night. The cocktails were created by Belvedere Collective Members, a group of well-known bartenders from around the world, who were in attendance and shared insight during a panelist discussion with Belvedere’s brand ambassador Brian Stewart and Global Director of Education Matt Pomeroy. Surrounded by tastefully curated Smogóry Forest and Lake Bartężek rooms, hanging greenery fixed throughout the space, and the booming sounds from the live DJ, attendees were transported to the two Polish Regions the vodkas originated from.