Creative Direction • Art Direction • Concept
THE ASK
Shed Olay’s reputation of “your grandmother’s brand" and introduce millennials to their next generation “light as air” moisturizer, Olay Whips.
THE SOLVE
Embracing the rebrand, we crafted an integrated campaign and launch event that engaged and welcomed consumers, influencers and media to experience what “light as air” truly feels like. From social marketing to the launch event, guests drifted into the world of Olay Whips. In less than 24 hours, over 1,000,000 units were sold and the Whips hype began trending all over social.