THE ASK Olay wanted to shed the label of “a grandmother’s brand" and introduce millennials to their next generation product, Olay Whips, their new “light as air” moisturizer.
THE SOLVE For one night only, we welcomed top influencers to #FeeltheFuture and get acquainted with our breakthrough product benefit by experiencing what “light as air” truly feels like.
Guests drifted into the space through an immersive vapor tunnel that revealed Olay’s utmost achievements. Then, from taste buds to facial pores, we delighted their senses with a swirl of curated touch points.
In less than 24 hours, presales sold out and the Whips hype began trending on social. But, most importantly, OLAY is back.