Creative Direction • Art Direction • Concept
THE ASK
Prominently showcase Sephora’s brand values of belonging and allyship with the world, inspiring and empowering Sephora shoppers to join the movement.
THE SOLVE
Sephora will develop the world’s very first mark to represent strides in adopting the most inclusive social values, the Stamp of Inclusive Beauty.
Leading the conversation on a global scale, Sephora will be a positive catalyst in becoming a powerful beacon of hope to all those who’ve been underserved, marginalized, and discriminated against. Sephora will challenge their partner brands to reflect the values and incorporate the mark onto products.
Sephora’s clients will be invited to join in Sephora’s mission, creating opportunities for co-participation, and empowerment shoppers to take action and commit to the movement.