On a Monday evening in 2021, Facebook went down across the world and it took its other services such as WhatsApp and Instagram along with it. While users struggled to gain access for over six hours, Twitter had the entire Internet for itself and was a moment to throw some shade on the tech giant which the micro-blogging site did not let slide.
We saw a perfect opportunity to enjoy all the attention and it embraced it with a simple post: "Hello literally everyone." Turning into one of the most liked Tweets, we went on to create a capsule collection of limited edition merch that sold out in less than two minutes.