Belvedere came to us to launch their latest vodka, Belvedere Ginger Zest. Their goal was to create a launch party that highlights the new refreshing flavor profile before the summer hit.
We took to downtown NYC to launch Belvedre’s Ginger Zest vodka. The environment was designed to bring to life the natural ingredients of Ginger Zest, while incorporating interactive moments and specificity cocktails. In paternship with Candice Kumai, we opened the event with an informative demonstration on creative ways to integrate Ginger Zest into summer cocktails.