Associate Creative Direction • Design
THE ASK
EmblemHealth asked us to come up with an integrated approach that would tap into the New York centric aspect of their mission to transform New Yorker’s views on available healthcare, highlighting EmblemHealth as the top New York health provider.
THE SOLVE
By emphasizing EmblemHealth's 'neighbor' positioning, we created a campaign that inspired New Yorkers to take "Small Steps" toward healthier living through attainable, fun, community based activities, events and programs. The campaign included the creation of the first ever EmblemHealth Any K - a step/walk/runathon that took place across the five boroughs, supported by an app, a site, and a wide range of experiential, environmental, digital and broadcast tactics. The campaign also included messaging focused on raising awareness around the EmblemHealth Neighborhood Care centers across NYC, highlighting the programs and services they offer.