Creative Direction (ECD) • Strategy
THE ASK
Bring Twitter’s new brand design to life and the first ever IRL event since the pandemic. After a two year hiatus, Twitter wanted to show up and bring your timeline friends to IRL friends.
THE SOLVE
We crafted our Twitter presence at SXSW 2022 to be a fun, welcoming environment for conversation and connection. The goal was to engage a diverse mix of partners, customers, creators, voices, and press and bring what's happening on the timeline to life.
Opening the experience to those on the platform, #TwitterHouse also included two Spaces booths that provided attendees and VITs an opportunity to host and listen to Spaces live.
We were excited to support and connect with people in real-life and virtually - including festival attendees, the local Austin community, Twitter Voices, and those who joined via Spaces. Several intimate gatherings including a #TwitterVoices dinner and our annual #SheInspiresMe brunch to celebrated and elevated women and underrepresented voices.