Twitter: NewFronts 2022
Executive Creative Director • Strategy Lead
THE ASK
Lead Twitters return to the Digital Content NewFronts with an on stage presence this year, announcing a robust lineup of premium video content, offering advertisers and brands new opportunities to reach the most engaged audience with premium video.
THE SOLVE
Design a space that brings Twitter’s brand to life in a way that engages the audience and brings them into the timeline. Taking over Pier 17 in NYC, we created a space that brought to life each of the major partnership deals Twitter was announcing, putting our guests in the Tweet seat and our premium video offerings on display.