Creative Director
THE ASK
FX wanted to create a horror-inspired American Horror Story boutique in the West Village of NYC that would tie into the release of the 11th installment titled AHS:NYC.
THE SOLVE
We launched the AHS:NYC SHOP, a new store on a dimly lit corner of New York that promised to unlock dark AHS-inspired fantasies for those brave enough to walk inside and submit to The Owners.
The direction for the shop was, “a safe place to unleash your darker side.” We kept that in mind when designing and identifying how the visual world would be represented in addition to remaining authentic to the iconic AHS franchise and creative tone.