Creative Direction (ECD) • Strategy
THE ASK
Create a Twitter Cannes experience that transforms the local coastline into a Twitter oasis, serving as the central hub for the latest news on What’s Happening at Cannes.
THE SOLVE
Inspired to flip the traditional brand meetings on its head, we leaned towards a flexible, sustainable and calming build that amplified the local surroundings, and the Twitter brand. Open aired lounges are balanced with more intimate areas for conversation, while a midsize stage allows for strategic programing opportunities.