Creative Direction
THE ASK
Sharing roots strongly planted in youth subcultures and a foundation that traces back to San Francisco, Rolling Stone celebrates its 50th anniversary by teaming up with Levi’s, who’s also honoring five decades of its iconic 505 jean trucker jacket.
THE SOLVE
We kicked off the year-long Rolling Stone x Levi’s partnership byreleasing a limited edition capsule collection. Consisting of a patched-up trucker jacket, four pins and two T-shirts, the line was launched at the Levi’s SXSW showcase.
The Levi's Outpost at SXSW gave badge holders exclusive access to a mini-exhibit of Levi's ties to music over the last 50 years, learn from expert panelists, and of course shop the limited edition capsule collection.