Sr. Art Direction / Photography / Content Development
THE ASK
Create a stronger brand For Macy’s in the social space.
THE SOLVE
Launch Macy's newly prom dress shop and every young adult’s rite of passage that inevitably involves creating a look from head to toe. Based on research insights on prom shopping habits, we proposed to evolve a request for two simple Facebook posts into a robust, ongoing campaign to support a prom goer's preparation.