Kylie Creates

Macy's Back-to-School


Art Direction / Digital Design / Mobile App Design / Social Media Content Development

Looking to add a social component to their national Back-to-School campaign, Macy’s wanted to hold a Back-to-School Snaps Sweepstakes, urging users to take a photo of their child heading to school in their first-day outfits and then uploading it via Macy’s Facebook tab for a chance to win one of five $500 Macy’s Gift cards.

The tab not only received numerous entries, but also drove an incredible amount of additional traffic to the Kids Collection section of