Kylie Creates
Macys.jpg

DIGITAL & SOCIAL Macy's Thanksgiving Day Parade

Art Direction | Social Media Content Development

Helped lead and manage the interactive team in creating a boundary pushing web experience for our 86th annual Thanksgiving Day Parade. Assisted in establishing look and feel. Ran a live command center for all Macy's social media day-of.

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00-Parade_InterstitialLoader_01a-phase2.jpg
01-Parade_Home_01a-phase2.jpg
02-Parade_Route_01b.jpg
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04-Parade_History_01a-intro.jpg
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05-Parade_MarchWithMacys_01a.jpg
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05-Parade_MarchWithMacys_01c.jpg
06-Parade_Partners_01a-phase2.jpg
07-Parade_MarketingPress_01a.jpg
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08-Parade_Gallery_01a.jpg
08-Parade_Gallery_01b-portrait.jpg
09-Parade_BlueSky_01a.jpg
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09-Parade_BlueSky_01c.jpg
10-Parade_LineUp_01-phase2.jpg
10.1-Parade_LineUp-Balloons_01a.jpg